Huanglaowu Foods Co., Ltd., established in 2008 in Neijiang, Sichuan Province, is a leading integrated food company specializing in production, processing, distribution, and research & development. Recognized by the Chinese government as a National Key Leading Enterprise in Agricultural Industrialization, the company has grown into a major player in the snack industry.
Now based in Chengdu, Huanglaowu boasts a workforce of 500+ employees and is renowned for its crispy snack offerings, including peanut brittle, nut-based crisps, and peanut puff treats. Ranked among China’s top peanut brittle producers, the company supplies products across 20+ provinces and autonomous regions through a nationwide retail network and full online sales coverage. Additionally, Huanglaowu exports to over 10 countries, such as the U.S., Japan, the U.K., Canada, Australia, Spain, and New Zealand, reinforcing its global presence.
STEP01
build brand awarness
As a leading Chinese snack brand specializing in crispy peanut and nut-based treats, aims to expand its presence in Hong Kong through a digital-first marketing strategy. This plan focuses on brand awareness, e-commerce growth, and customer engagement via social media, influencer collaborations, online ads, and local partnerships.
build brand awarness
As a leading Chinese snack brand specializing in crispy peanut and nut-based treats, aims to expand its presence in Hong Kong through a digital-first marketing strategy. This plan focuses on brand awareness, e-commerce growth, and customer engagement via social media, influencer collaborations, online ads, and local partnerships.
STEP02
marketing objectives
- Increase brand awareness among Hong Kong consumers.
- Drive online sales via e-commerce platforms.
- Build local credibility through influencer and community marketing.
- Encourage user-generated content (UGC) and reviews.
marketing objectives
- Increase brand awareness among Hong Kong consumers.
- Drive online sales via e-commerce platforms.
- Build local credibility through influencer and community marketing.
- Encourage user-generated content (UGC) and reviews.
STEP03
marketing strategies
Content Strategy:
- Engaging Videos: Showcasing product texture, taste tests, and creative uses (e.g., pairing with tea).
- Localized Campaigns: “Crispy Snack Breaks for Hong Kong’s Busy Life”
Influencer & KOL Collaborations
- Partner with Hong Kong food bloggers, lifestyle influencers, and health-conscious KOLs.
- Micro-influencers (10K-100K followers) for authentic reviews.
- Sponsored posts, unboxing videos, and limited-time discount codes.
E-Commerce & Online Sales
- List on HKTVmall
marketing strategies
Content Strategy:
- Engaging Videos: Showcasing product texture, taste tests, and creative uses (e.g., pairing with tea).
- Localized Campaigns: “Crispy Snack Breaks for Hong Kong’s Busy Life”
Influencer & KOL Collaborations
- Partner with Hong Kong food bloggers, lifestyle influencers, and health-conscious KOLs.
- Micro-influencers (10K-100K followers) for authentic reviews.
- Sponsored posts, unboxing videos, and limited-time discount codes.
E-Commerce & Online Sales
- List on HKTVmall
