Factiv is a Hong Kong-based science-backed skincare brand. We specialize in high-performance formulations rooted in research and proven efficacy, with a relentless focus on cutting-edge ingredient science.
Every product is proudly developed in Hong Kong. Free from alcohol, fragrance, and animal testing—designed to care for all skin types.
Since everyone’s skin is unique, we formulate products based on skin types – not gender or age. Because the best skincare choices begin with truly understanding your own skin.
OBJECTIVES:
Brand Awareness
Start Online Sales in China
STEP01
build brand awarness
Our primary objective is to strategically position Factiv as a trusted, premium skincare brand rooted in scientific innovation that resonates deeply with China’s increasingly sophisticated Gen Z and millennial consumers.
In China’s crowded beauty landscape, where consumers are becoming exceptionally knowledgeable and selective, we will distinguish Factiv by highlighting its distinctive triple advantage: cutting-edge scientific research from Hong Kong laboratories, an uncompromising commitment to clean formulations, and tailored skincare solutions that address individual skin needs rather than following conventional categorization.
build brand awarness
Our primary objective is to strategically position Factiv as a trusted, premium skincare brand rooted in scientific innovation that resonates deeply with China’s increasingly sophisticated Gen Z and millennial consumers.
In China’s crowded beauty landscape, where consumers are becoming exceptionally knowledgeable and selective, we will distinguish Factiv by highlighting its distinctive triple advantage: cutting-edge scientific research from Hong Kong laboratories, an uncompromising commitment to clean formulations, and tailored skincare solutions that address individual skin needs rather than following conventional categorization.
STEP02
content seeding
To drive brand awareness and conversions, we will partner with 10-20 mid-tier beauty influencers to create authentic, engaging content across multiple themes.
First, the “Factiv Hong Kong Store Visit Guide” series will give followers an inside look at their physical retail spaces. Influencers will showcase store layouts and designs while highlighting the personalized in-store skin consultation process—helping potential customers understand the brand experience. Each post will include location tags and clear purchase instructions to seamlessly guide online audiences to offline conversions.
Second, we’ll leverage comparative reviews where influencers analyze Factiv alongside other brands. These posts will focus on texture, absorption rates, and immediate effects, providing tangible proof of Factiv’s performance advantages.
Finally, the “User Journey Series” will feature daily vlogs demonstrating proper application techniques, paired with week-by-week progress tracking. By sharing before-and-after comparisons with genuine results, we’ll build trust and showcase real transformations—encouraging followers to start their own Factiv skincare journey.
This multi-format approach balances discovery (store tours), proof (product comparisons), and relatability (user diaries) to maximize engagement and conversions.
content seeding
To drive brand awareness and conversions, we will partner with 10-20 mid-tier beauty influencers to create authentic, engaging content across multiple themes.
First, the “Factiv Hong Kong Store Visit Guide” series will give followers an inside look at their physical retail spaces. Influencers will showcase store layouts and designs while highlighting the personalized in-store skin consultation process—helping potential customers understand the brand experience. Each post will include location tags and clear purchase instructions to seamlessly guide online audiences to offline conversions.
Second, we’ll leverage comparative reviews where influencers analyze Factiv alongside other brands. These posts will focus on texture, absorption rates, and immediate effects, providing tangible proof of Factiv’s performance advantages.
Finally, the “User Journey Series” will feature daily vlogs demonstrating proper application techniques, paired with week-by-week progress tracking. By sharing before-and-after comparisons with genuine results, we’ll build trust and showcase real transformations—encouraging followers to start their own Factiv skincare journey.
This multi-format approach balances discovery (store tours), proof (product comparisons), and relatability (user diaries) to maximize engagement and conversions.
STEP03
official store launch
To establish Factiv as a trusted, science-backed skincare brand in China, we will implement a robust Xiaohongshu strategy centered around authentic KOL partnerships and user-generated content (UGC). Our goal is to build credibility through real consumer testimonials and expert-backed reviews, ensuring potential buyers see tangible results and ingredient transparency.
We will collaborate with 10-20 mid-tier beauty influencers (50K-500K followers) to create high-engagement content, including:
“28-Day Transformation Diaries” – Honest, documented skincare journeys showing Factiv’s long-term efficacy.
“Ingredient Breakdowns” – Deep dives into Factiv’s formulations, explaining why they rival (or outperform) luxury brands.
To amplify organic reach, we will incentivize UGC by offering discounts for customer reviews and reposting the most compelling before/after selfies under the branded hashtag. This approach not only fosters community engagement but also provides social proof, a critical factor in China’s beauty market. By combining KOL credibility with real-user experiences, we ensure Factiv gains rapid, trustworthy visibility among skincare-conscious consumers.
official store launch
To establish Factiv as a trusted, science-backed skincare brand in China, we will implement a robust Xiaohongshu strategy centered around authentic KOL partnerships and user-generated content (UGC). Our goal is to build credibility through real consumer testimonials and expert-backed reviews, ensuring potential buyers see tangible results and ingredient transparency.
We will collaborate with 10-20 mid-tier beauty influencers (50K-500K followers) to create high-engagement content, including:
“28-Day Transformation Diaries” – Honest, documented skincare journeys showing Factiv’s long-term efficacy.
“Ingredient Breakdowns” – Deep dives into Factiv’s formulations, explaining why they rival (or outperform) luxury brands.
To amplify organic reach, we will incentivize UGC by offering discounts for customer reviews and reposting the most compelling before/after selfies under the branded hashtag. This approach not only fosters community engagement but also provides social proof, a critical factor in China’s beauty market. By combining KOL credibility with real-user experiences, we ensure Factiv gains rapid, trustworthy visibility among skincare-conscious consumers.
